Personal
Trainers – Worth the Money? Tricia Duffield
I
love being a personal trainer. I believe in what I do, I enjoy the
pride my clients feel when they get results, reach personal
milestones and overcome hardships or barriers. I enjoy seeing them
transform themselves and becoming confident in their abilities. It is
an extremely rewarding profession.
The
PT industry does have its pitfalls, however. The first is that young
people coming into the fitness industry see it as a way to get fast
cash. The advertisements on job seeking sites are disgraceful, with
gyms promising upwards of 80 to 100 thousand dollars a year. In your
dreams, sunshine. The ads send out an often spurious and dishonest
message and I suspect attract the wrong sort of person to the
industry.
You
have to be extremely empathetic, compassionate, patient and mature to
be a personal trainer. The relationships you build with your clients
are often deeply personal and require a high level of trust and
discretion. That relationship in the wrong hands can be destructive
for both trainer and client. By promising what cannot realistically
be achieved, the industry attracts the wrong type of trainer and sees
a lot of them leave the industry, bitter at their lack of success and
with a trail of disappointed clients behind them. That process gives
the entire industry a bad name.
It
is a two way street, however. There are many clients who are as
abusive of the relationship with their trainer, who believe that by
employing a PT they have relinquished personal responsibility for
their health and well-being. I have a tough love approach to clients
who fit that profile. If you turn up late or continue to engage in
unhealthy lifestyle habits while paying me to clean up after you in
your training sessions, we are not going to last very long. I am past
thinking this is a business that will make me wealthy. I am in it for
the end game – the results in my clients. That's my pay-off and
that's what makes me proud of my work. If you mess around and don't
keep up your end of the deal, well, it's No Deal, I'm afraid.
Underlying
the client/trainer relationship is the uncomfortable notion that it
is the money that makes the difference, that without cash changing
hands, the client wouldn't take their health and fitness as
seriously. I think there is truth in that notion and in a way, it
disappoints me. I would love to think that the average person who
engages a PT would be just as dedicated to their health and
well-being simply on a promise. Isn't it funny that it is money that
will most often elicit loyalty, dedication and discipline?
In
fact, the fitness industry is built on the guilt of the financial
transaction. Part of the motivation for gym members to continue their
commitment is because every month, the gym is deducting a sizeable
sum from their bank account. But what if it was free? What if I said
I will train you three times a week for a year, for absolutely
nothing? Would you turn up and bust a gut three times a week for a
year? I can almost guarantee you wouldn't. I encourage people to find
a training buddy to keep them on the steep and narrow but rarely does
that partnership last. There's just not enough at stake.
It
seems we are comfortable letting people down, breaking trust,
reneging on agreements but not so happy to have to pay upwards of $50
for a missed session. We're more likely to turn up to save the $50
than to uphold a promise.
I
am not cynical about people but I am realistic. I make sure my
clients know that missed sessions must still be paid for, just in
case the bond we have formed through our training doesn't withstand
the vagaries of human nature.